/* =========================================================
   INSTAGROWMARKETING — design tokens
   Base: deep blue-charcoal, warm off-white type,
   single restrained gold accent (growth / value),
   quiet sage-green as a secondary, data-only accent.
   ========================================================= */
:root{
  --bg:            #12141a;
  --bg-raised:     #181b22;
  --bg-raised-2:   #1e2129;
  --border:        rgba(255,255,255,0.09);
  --border-strong: rgba(255,255,255,0.16);
  --ink:           #f3f1ea;
  --ink-dim:       #b7b8c0;
  --ink-mute:      #82848f;
  --gold:          #e3a73b;
  --gold-dim:      #a9812f;
  --sage:          #7fa08c;
  --danger:        #d97a6a;

  --font-display: "Plus Jakarta Sans", -apple-system, BlinkMacSystemFont, sans-serif;
  --font-mono: "IBM Plex Mono", ui-monospace, SFMono-Regular, monospace;

  --maxw: 1180px;
  --radius-s: 10px;
  --radius-m: 16px;
  --radius-l: 24px;
  --ease: cubic-bezier(.22,.61,.36,1);
}

*{box-sizing:border-box;}
html{scroll-behavior:smooth;}
@media (prefers-reduced-motion: reduce){
  html{scroll-behavior:auto;}
  *,*::before,*::after{animation-duration:0.001ms !important; animation-iteration-count:1 !important; transition-duration:0.001ms !important; scroll-behavior:auto !important;}
}

body{
  margin:0;
  background:var(--bg);
  color:var(--ink);
  font-family:var(--font-display);
  font-size:16px;
  line-height:1.55;
  -webkit-font-smoothing:antialiased;
}

img{max-width:100%; display:block;}
a{color:inherit; text-decoration:none;}
ul,ol{margin:0; padding:0; list-style:none;}
h1,h2,h3,h4,p{margin:0;}
button{font-family:inherit; cursor:pointer;}

.skip-link{
  position:absolute; left:-999px; top:0;
  background:var(--gold); color:#1a1200; padding:.6rem 1rem; border-radius:0 0 8px 0; z-index:200;
}
.skip-link:focus{left:0;}

:focus-visible{
  outline:2px solid var(--gold);
  outline-offset:3px;
  border-radius:4px;
}

.wrap{
  max-width:var(--maxw);
  margin:0 auto;
  padding:0 24px;
}

/* ---------- buttons ---------- */
.btn{
  display:inline-flex;
  align-items:center;
  justify-content:center;
  gap:.5rem;
  padding:.85rem 1.5rem;
  border-radius:999px;
  font-weight:600;
  font-size:.95rem;
  border:1px solid transparent;
  transition:transform .18s var(--ease), background .18s var(--ease), border-color .18s var(--ease), color .18s var(--ease);
  white-space:nowrap;
}
.btn-primary{
  background:var(--gold);
  color:#1a1200;
}
.btn-primary:hover{ background:#efb955; transform:translateY(-1px); }
.btn-ghost{
  background:transparent;
  border-color:var(--border-strong);
  color:var(--ink);
}
.btn-ghost:hover{ border-color:var(--gold); color:var(--gold); }
.btn-lg{ padding:1rem 1.9rem; font-size:1rem; }

.text-link{
  color:var(--gold);
  font-weight:600;
  border-bottom:1px solid transparent;
  transition:border-color .18s var(--ease);
}
.text-link:hover{ border-color:var(--gold); }

/* ---------- header ---------- */
.site-header{
  position:sticky; top:0; z-index:100;
  background:rgba(18,20,26,0.72);
  backdrop-filter:blur(14px) saturate(1.1);
  border-bottom:1px solid var(--border);
}
.header-inner{
  display:flex; align-items:center; gap:2rem;
  height:76px;
}
.brand{ display:flex; align-items:center; gap:.6rem; margin-right:auto; }
.brand-mark{
  width:11px; height:11px; border-radius:3px;
  background:var(--gold);
  box-shadow:0 0 0 4px rgba(227,167,59,0.15);
}
.brand-text{ font-weight:800; font-size:1rem; letter-spacing:.01em; }

.main-nav{ display:flex; gap:1.9rem; }
.main-nav a{
  font-size:.94rem; color:var(--ink-dim); font-weight:500;
  transition:color .15s var(--ease);
}
.main-nav a:hover{ color:var(--ink); }

.nav-cta{ margin-left:.5rem; }

.menu-toggle{
  display:none;
  background:none; border:none;
  width:40px; height:40px;
  border-radius:8px;
  flex-direction:column; align-items:center; justify-content:center; gap:4px;
}
.menu-toggle span{
  width:20px; height:2px; background:var(--ink); border-radius:2px;
  transition:transform .2s var(--ease), opacity .2s var(--ease);
}
.menu-toggle.open span:nth-child(1){ transform:translateY(6px) rotate(45deg); }
.menu-toggle.open span:nth-child(2){ opacity:0; }
.menu-toggle.open span:nth-child(3){ transform:translateY(-6px) rotate(-45deg); }

/* ---------- hero ---------- */
.hero{ padding:76px 0 88px; position:relative; overflow:hidden; }
.hero::before{
  content:""; position:absolute; inset:-20% -10% auto -10%; height:520px;
  background:radial-gradient(ellipse at top left, rgba(227,167,59,0.10), transparent 60%);
  pointer-events:none;
}
.hero-grid{
  position:relative;
  display:grid;
  grid-template-columns:1.05fr 1fr;
  gap:3.5rem;
  align-items:center;
}
.wordmark-small{
  font-family:var(--font-mono);
  font-size:.78rem;
  letter-spacing:.06em;
  color:var(--gold);
  margin-bottom:1.1rem;
}
.hero-title{
  font-size:clamp(2.1rem, 3.6vw, 3.3rem);
  font-weight:800;
  line-height:1.1;
  letter-spacing:-0.01em;
  max-width:19ch;
}
.hero-sub{
  margin-top:1.3rem;
  font-size:1.12rem;
  color:var(--ink-dim);
  max-width:42ch;
}
.hero-actions{ display:flex; gap:.9rem; margin-top:2rem; flex-wrap:wrap; }
.hero-footnote{
  margin-top:1.6rem;
  font-size:.85rem;
  color:var(--ink-mute);
}

.hero-visual{ position:relative; }
.hero-frame{
  background:var(--bg-raised);
  border:1px solid var(--border);
  border-radius:var(--radius-m);
  overflow:hidden;
  box-shadow:0 30px 60px -20px rgba(0,0,0,0.55);
}
.hero-frame-bar{
  display:flex; align-items:center; gap:6px;
  padding:.7rem .9rem;
  border-bottom:1px solid var(--border);
}
.hero-frame-bar span{ width:8px; height:8px; border-radius:50%; background:var(--border-strong); }
.hero-frame-url{
  margin-left:.7rem;
  font-family:var(--font-mono);
  font-size:.72rem;
  color:var(--ink-mute);
}
.hero-frame img{ width:100%; height:auto; }
.hero-frame-caption{
  padding:.6rem .9rem;
  font-size:.72rem;
  color:var(--ink-mute);
  border-top:1px solid var(--border);
}

.floating-card{
  position:absolute;
  background:var(--bg-raised-2);
  border:1px solid var(--border-strong);
  border-radius:var(--radius-s);
  padding:.75rem 1rem;
  display:flex; flex-direction:column; gap:.15rem;
  box-shadow:0 18px 30px -14px rgba(0,0,0,0.6);
}
.fc-number{ font-family:var(--font-mono); font-weight:600; font-size:1.15rem; color:var(--gold); }
.fc-label{ font-size:.72rem; color:var(--ink-mute); }
.fc-1{ top:-18px; right:-14px; }
.fc-2{ bottom:22%; left:-24px; }
.fc-3{ bottom:-20px; right:14%; }

/* ---------- sections ---------- */
.section{ padding:100px 0; }
.section-title{
  font-size:clamp(1.7rem, 2.6vw, 2.35rem);
  font-weight:800;
  letter-spacing:-0.01em;
  max-width:26ch;
  line-height:1.18;
}
.section-lead{
  margin-top:.9rem;
  color:var(--ink-dim);
  max-width:56ch;
  font-size:1.05rem;
}

/* ---------- about ---------- */
.about{ background:var(--bg-raised); border-top:1px solid var(--border); border-bottom:1px solid var(--border); }
.about-grid{
  display:grid;
  grid-template-columns:.85fr 1.15fr;
  gap:3.5rem;
  align-items:start;
}
.about-photo-frame{
  border-radius:var(--radius-l);
  overflow:hidden;
  border:1px solid var(--border);
  background:linear-gradient(160deg, #1c2029, #14161c);
}
.about-photo-frame img{ width:100%; height:auto; object-fit:cover; }
.about-stats{
  display:grid;
  grid-template-columns:repeat(3,1fr);
  gap:1rem;
  margin-top:1.6rem;
}
.about-stats > div{
  border-top:1px solid var(--border);
  padding-top:.7rem;
}
.about-stats dt{
  font-family:var(--font-mono);
  color:var(--gold);
  font-size:1.3rem;
  font-weight:600;
}
.about-stats dd{
  margin:.25rem 0 0;
  font-size:.78rem;
  color:var(--ink-mute);
  line-height:1.3;
}
.about-copy h2{
  font-size:clamp(1.7rem,2.6vw,2.3rem);
  font-weight:800;
  max-width:20ch;
  line-height:1.2;
}
.about-copy p{
  margin-top:1.1rem;
  color:var(--ink-dim);
  max-width:56ch;
}
.about-copy .text-link{ display:inline-block; margin-top:1.2rem; }

/* ---------- problem ---------- */
.problem-grid{
  display:grid;
  grid-template-columns:repeat(4,1fr);
  gap:1.2rem;
  margin-top:2.6rem;
}
.problem-card{
  border:1px solid var(--border);
  border-radius:var(--radius-m);
  padding:1.5rem;
  background:var(--bg-raised);
}
.problem-card h3{ font-size:1.02rem; font-weight:700; }
.problem-card p{ margin-top:.6rem; color:var(--ink-dim); font-size:.92rem; }
.problem-transition{
  margin-top:2.6rem;
  font-size:1.3rem;
  font-weight:700;
  color:var(--gold);
}

/* ---------- services ---------- */
.services-grid{
  display:grid;
  grid-template-columns:1.3fr 1fr;
  gap:1.5rem;
  margin-top:2.6rem;
}
.service-card{
  border:1px solid var(--border);
  border-radius:var(--radius-l);
  padding:2rem;
  background:var(--bg-raised);
}
.service-card--primary{
  background:linear-gradient(165deg, #211a0e, var(--bg-raised) 55%);
  border-color:var(--gold-dim);
}
.service-tag{
  font-family:var(--font-mono);
  font-size:.7rem;
  color:var(--gold);
  letter-spacing:.04em;
}
.service-card h3{ margin-top:.6rem; font-size:1.5rem; font-weight:800; }
.service-card > p{ margin-top:.6rem; color:var(--ink-dim); max-width:44ch; }
.service-list{
  margin-top:1.4rem;
  display:grid;
  grid-template-columns:1fr 1fr;
  gap:.55rem .9rem;
}
.service-list li{
  font-size:.9rem;
  color:var(--ink-dim);
  padding-left:1.1rem;
  position:relative;
}
.service-list li::before{
  content:"";
  position:absolute; left:0; top:.5em;
  width:6px; height:6px; border-radius:50%;
  background:var(--sage);
}

/* ---------- results ---------- */
.results-grid{
  margin-top:2.6rem;
  display:grid;
  grid-template-columns:repeat(3,1fr);
  gap:1.4rem;
}
.case-card{
  border:1px solid var(--border);
  border-radius:var(--radius-m);
  overflow:hidden;
  background:var(--bg-raised);
  text-align:left;
  color:inherit;
  width:100%;
  display:flex;
  flex-direction:column;
  transition:border-color .2s var(--ease), transform .2s var(--ease);
}
.case-card:hover{ border-color:var(--border-strong); transform:translateY(-3px); }
.case-card-media{
  position:relative;
  aspect-ratio:16/10;
  overflow:hidden;
  background:#0d0e12;
}
.case-card-media img{ width:100%; height:100%; object-fit:cover; }
.case-card-zoom{
  position:absolute; right:10px; bottom:10px;
  background:rgba(18,20,26,0.85);
  border:1px solid var(--border-strong);
  color:var(--ink);
  font-size:.72rem;
  padding:.3rem .6rem;
  border-radius:999px;
}
.case-card-body{ padding:1.3rem 1.3rem 1.5rem; display:flex; flex-direction:column; gap:.5rem; flex:1; }
.case-tag{ font-family:var(--font-mono); font-size:.7rem; color:var(--sage); letter-spacing:.02em; }
.case-card-body h3{ font-size:1.08rem; font-weight:700; line-height:1.3; }
.case-metrics{ display:flex; gap:1.2rem; margin-top:.3rem; }
.case-metrics div{ display:flex; flex-direction:column; }
.case-metrics .m-value{ font-family:var(--font-mono); color:var(--gold); font-weight:600; font-size:1rem; }
.case-metrics .m-label{ font-size:.7rem; color:var(--ink-mute); }
.case-card-body p{ margin-top:.4rem; font-size:.85rem; color:var(--ink-dim); }
.disclaimer{
  margin-top:2.2rem;
  font-size:.82rem;
  color:var(--ink-mute);
  max-width:70ch;
}

/* ---------- process ---------- */
.process-list{
  margin-top:2.8rem;
  border-top:1px solid var(--border);
}
.process-step{
  display:grid;
  grid-template-columns:80px 1fr;
  gap:1.5rem;
  padding:1.6rem 0;
  border-bottom:1px solid var(--border);
  align-items:baseline;
}
.process-index{
  font-family:var(--font-mono);
  color:var(--gold);
  font-size:1rem;
}
.process-step h3{ font-size:1.15rem; font-weight:700; }
.process-step p{ margin-top:.35rem; color:var(--ink-dim); max-width:56ch; }

/* ---------- industries ---------- */
.industries{ background:var(--bg-raised); border-top:1px solid var(--border); border-bottom:1px solid var(--border); overflow:hidden; }
.industries-marquee{
  margin-top:2.6rem;
  overflow:hidden;
  -webkit-mask-image:linear-gradient(90deg, transparent, black 8%, black 92%, transparent);
  mask-image:linear-gradient(90deg, transparent, black 8%, black 92%, transparent);
}
.industries-track{
  display:flex;
  gap:2.5rem;
  width:max-content;
  animation:marquee 32s linear infinite;
}
@keyframes marquee{
  from{ transform:translateX(0); }
  to{ transform:translateX(-50%); }
}
.industries-track span{
  font-size:1.4rem;
  font-weight:700;
  color:var(--ink-mute);
  white-space:nowrap;
}
.industries-list-sr{
  position:absolute; width:1px; height:1px; overflow:hidden; clip:rect(0,0,0,0);
}
@media (prefers-reduced-motion: reduce){
  .industries-track{ animation:none; flex-wrap:wrap; }
}

/* ---------- why ---------- */
.why-grid{
  margin-top:2.6rem;
  display:grid;
  grid-template-columns:repeat(3,1fr);
  gap:1.3rem;
}
.why-card{
  padding:1.6rem;
  border-radius:var(--radius-m);
  border:1px solid var(--border);
}
.why-card h3{ font-size:1.02rem; font-weight:700; }
.why-card p{ margin-top:.55rem; color:var(--ink-dim); font-size:.92rem; }

/* ---------- mid cta ---------- */
.mid-cta{
  background:linear-gradient(160deg, #221a0d, var(--bg) 60%);
  border-top:1px solid var(--border);
  border-bottom:1px solid var(--border);
}
.mid-cta-inner{ text-align:center; max-width:640px; }
.mid-cta h2{ font-size:clamp(1.8rem,3vw,2.4rem); font-weight:800; }
.mid-cta p{ margin-top:.8rem; color:var(--ink-dim); font-size:1.05rem; }
.mid-cta .btn{ margin-top:1.8rem; }

/* ---------- faq ---------- */
.faq-list{ margin-top:2.6rem; border-top:1px solid var(--border); }
.faq-item{ border-bottom:1px solid var(--border); }
.faq-q{
  width:100%;
  background:none; border:none; color:var(--ink);
  display:flex; align-items:center; justify-content:space-between;
  padding:1.3rem 0;
  font-size:1.05rem; font-weight:600;
  text-align:left;
}
.faq-q .plus{
  font-family:var(--font-mono);
  color:var(--gold);
  font-size:1.2rem;
  transition:transform .2s var(--ease);
  flex-shrink:0;
  margin-left:1rem;
}
.faq-item.open .plus{ transform:rotate(45deg); }
.faq-a{
  max-height:0;
  overflow:hidden;
  transition:max-height .25s var(--ease);
}
.faq-a p{ padding-bottom:1.3rem; color:var(--ink-dim); max-width:62ch; }

/* ---------- contact ---------- */
.contact{ background:var(--bg-raised); border-top:1px solid var(--border); }
.contact-grid{
  display:grid;
  grid-template-columns:.8fr 1.2fr;
  gap:3.5rem;
  align-items:start;
}
.contact-intro h2{ font-size:clamp(1.7rem,2.6vw,2.3rem); font-weight:800; max-width:18ch; }
.contact-intro p{ margin-top:1rem; color:var(--ink-dim); max-width:40ch; }
.contact-intro .btn{ margin-top:1.6rem; }

.inquiry-form{
  background:var(--bg-raised-2);
  border:1px solid var(--border);
  border-radius:var(--radius-l);
  padding:2rem;
  display:flex;
  flex-direction:column;
  gap:1.1rem;
}
.form-row{ display:flex; flex-direction:column; gap:.4rem; }
.form-row.two-col{ display:grid; grid-template-columns:1fr 1fr; gap:1.1rem; }
.form-row label{ font-size:.85rem; font-weight:600; color:var(--ink-dim); }
.form-row .optional{ color:var(--ink-mute); font-weight:400; }
.form-row input, .form-row textarea{
  background:var(--bg);
  border:1px solid var(--border-strong);
  border-radius:var(--radius-s);
  color:var(--ink);
  padding:.75rem .9rem;
  font-family:inherit;
  font-size:.95rem;
  resize:vertical;
}
.form-row input:focus, .form-row textarea:focus{
  border-color:var(--gold);
  outline:none;
}
.form-submit{ margin-top:.6rem; width:100%; }
.form-note{ font-size:.78rem; color:var(--ink-mute); text-align:center; }

/* ---------- footer ---------- */
.site-footer{ padding:64px 0 28px; border-top:1px solid var(--border); }
.footer-inner{
  display:grid;
  grid-template-columns:1.2fr 1fr .8fr;
  gap:2.5rem;
}
.footer-brand p{ margin-top:.5rem; color:var(--ink-mute); font-size:.88rem; max-width:32ch; }
.footer-nav{ display:flex; flex-direction:column; gap:.65rem; }
.footer-nav a{ color:var(--ink-dim); font-size:.92rem; }
.footer-nav a:hover{ color:var(--ink); }
.footer-contact{ display:flex; flex-direction:column; gap:.7rem; align-items:flex-start; }
.footer-contact > p:first-child{ font-size:.8rem; color:var(--ink-mute); }
.footer-contact > a:first-of-type{ font-family:var(--font-mono); font-size:.95rem; }
.footer-copyright{
  margin-top:2.5rem;
  text-align:center;
  font-size:.78rem;
  color:var(--ink-mute);
}

/* ---------- mobile sticky cta ---------- */
.mobile-cta{
  display:none;
  position:fixed; left:16px; right:16px; bottom:16px; z-index:90;
  background:var(--gold); color:#1a1200;
  text-align:center;
  padding:.95rem 1rem;
  border-radius:999px;
  font-weight:700;
  box-shadow:0 14px 30px -10px rgba(0,0,0,0.6);
}

/* ---------- lightbox ---------- */
.lightbox{
  position:fixed; inset:0; z-index:200;
  display:flex; align-items:center; justify-content:center;
  padding:24px;
}
.lightbox[hidden]{ display:none; }
.lightbox-backdrop{
  position:absolute; inset:0;
  background:rgba(8,9,12,0.82);
  backdrop-filter:blur(4px);
}
.lightbox-panel{
  position:relative;
  z-index:1;
  background:var(--bg-raised);
  border:1px solid var(--border-strong);
  border-radius:var(--radius-m);
  max-width:900px;
  width:100%;
  max-height:88vh;
  overflow:auto;
  display:grid;
  grid-template-columns:1.4fr 1fr;
}
.lightbox-close{
  position:absolute; top:12px; right:12px;
  width:36px; height:36px;
  border-radius:50%;
  background:rgba(18,20,26,0.8);
  border:1px solid var(--border-strong);
  color:var(--ink);
  font-size:1.4rem;
  line-height:1;
  z-index:2;
}
.lightbox-panel img{ width:100%; height:100%; object-fit:contain; background:#0b0c10; }
.lightbox-info{ padding:1.8rem; display:flex; flex-direction:column; gap:.6rem; }
.lightbox-tag{ font-family:var(--font-mono); font-size:.72rem; color:var(--sage); }
.lightbox-info h3{ font-size:1.2rem; font-weight:800; }
.lightbox-metrics{ display:flex; flex-wrap:wrap; gap:1.2rem; margin-top:.4rem; }
.lightbox-metrics div{ display:flex; flex-direction:column; }
.lightbox-metrics .m-value{ font-family:var(--font-mono); color:var(--gold); font-weight:700; font-size:1.1rem; }
.lightbox-metrics .m-label{ font-size:.72rem; color:var(--ink-mute); }
.lightbox-desc{ color:var(--ink-dim); font-size:.92rem; margin-top:.4rem; }
.lightbox-disclaimer{ color:var(--ink-mute); font-size:.75rem; margin-top:auto; }

/* ---------- reveal animation ---------- */
.reveal{ opacity:0; transform:translateY(14px); transition:opacity .5s var(--ease), transform .5s var(--ease); }
.reveal.in-view{ opacity:1; transform:translateY(0); }

/* =========================================================
   Responsive
   ========================================================= */
@media (max-width: 1024px){
  .hero-grid{ grid-template-columns:1fr; }
  .hero-visual{ margin-top:2rem; }
  .about-grid, .contact-grid{ grid-template-columns:1fr; }
  .contact-grid{ gap:2.5rem; }
  .services-grid{ grid-template-columns:1fr; }
  .problem-grid{ grid-template-columns:repeat(2,1fr); }
  .why-grid, .results-grid{ grid-template-columns:repeat(2,1fr); }
  .footer-inner{ grid-template-columns:1fr 1fr; }
}

@media (max-width: 860px){
  .main-nav, .nav-cta{ display:none; }
  .menu-toggle{ display:flex; }
  .site-header.menu-open .main-nav{
    display:flex; flex-direction:column;
    position:absolute; top:76px; left:0; right:0;
    background:var(--bg); border-bottom:1px solid var(--border);
    padding:1rem 24px 1.5rem; gap:1rem;
  }
  .site-header.menu-open .nav-cta{
    display:inline-flex; position:absolute; top:calc(76px + 220px); left:24px;
  }
  .mobile-cta{ display:block; }
  .section{ padding:72px 0; }
  .lightbox-panel{ grid-template-columns:1fr; }
}

@media (max-width: 640px){
  .header-inner{ height:64px; }
  .site-header.menu-open .main-nav{ top:64px; }
  .hero{ padding:44px 0 64px; }
  .hero-title{ max-width:100%; }
  .hero-actions{ flex-direction:column; align-items:stretch; }
  .hero-actions .btn{ width:100%; }
  .floating-card{ display:none; }
  .about-stats{ grid-template-columns:1fr; gap:.6rem; }
  .problem-grid, .why-grid, .results-grid{ grid-template-columns:1fr; }
  .service-list{ grid-template-columns:1fr; }
  .footer-inner{ grid-template-columns:1fr; gap:2rem; }
  .form-row.two-col{ grid-template-columns:1fr; }
  .mid-cta-inner{ padding:0 4px; }
}