Meet the person behind the campaigns.
Sodiq started running advertising campaigns as a student, working first with e-commerce brands trying to sell products online. That early experience — testing creatives, adjusting targeting, watching what a naira actually returned — is where the habit of treating advertising as a discipline, not a boost button, began.
He went on to work with a media agency in Minna, Niger State, managing campaigns for a wider set of businesses. Since then he's run paid Meta campaigns for more than ten businesses across lead generation, e-commerce and local service offers.
The approach stays the same regardless of industry: understand what the business is trying to achieve before touching an ad account, then let the campaign data decide what happens next.
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